Isn’t a website just a website? Wrong. If your website is old, hard to understand, or broken, it will hurt your brand. We’re not saying it might hurt your brand; we’re saying it will.
So how can you give yourself the best chance to succeed? You can make a great website if you get the web design right from the start. But what exactly is web design? Read on to find out what web design is, why it’s so important, and how to do it right.
What is website design?
Web design is the process of making a website look and feel the way it does. It’s the process of planning and building your website, from the structure and layout to the images, colours, fonts, and graphics. You can contact to the Expert Web Designers for Affordable Banner Designing Service.
Graphic design, user experience design, interface design, search engine optimization (SEO), and content creation are all parts of web design that work together to make the final experience of a website. These parts of a website decide how it looks, feels, and works on different devices. If you want to learn more about how to build a website, check out this detailed guide.
Web development, which is the actual coding that makes a website work, is different from web design. You need both web design and web development to build a website. Even though some web designers are also web and UX developers, these are three different sets of skills. They make websites work, which usually means they have to code widgets and other tools from scratch.
A user experience developer, or UX developer, makes your website easy for people to use. They have both technical and design skills, which they use to make websites that people want to visit and stay on.
What’s the point of web design?
The first impression is very important. We can’t say this enough: if your brand doesn’t have a strong online presence, you’re holding it back.
If people look for your brand on the web and don’t find anything, they might think you’re out of business. If they look for something and find something bad, they’ll think you don’t care much about your business or product. Make sure that every relationship that starts on your website is a good one by designing it well.
Now that you know what’s what and who’s who, let’s take a look at what makes great web design great and what makes not so great web design not so great.
What does good web design look like?
Good web design is not a matter of opinion. When it comes to other types of design, like illustration or sticker design, a lot of what makes something “good” depends on the person looking at it. When it comes to web design, the difference between “good” and “bad” is much clearer. A well-designed website is one that gives your visitors the exact experience they want.
Web design that works is design that gets people to buy something. “Convert” is web-speak for getting the user to do something specific. When a user does something that your website led them to do, this is called a “conversion.” Conversions can be anything, like signing up for a newsletter, making a purchase, opening an account, or getting access to more content on the website.
Getting people to convert on a website requires putting together a few different parts. These things are:
- Use of empty space that is compelling
- Choices are made clear to the user (the fewer choices the user has, the less likely they are to become overwhelmed and confused)
- Clear, direct calls to action
- Fewer distractions and a well-thought-out user journey, such as using only images and text that are 100% related to the page’s topic, putting up only buttons that lead to the actions you want, and using different fonts for emphasis and calls to action, not just because you can.
- Responsive design is a design that changes size and orientation to fit the user’s screen. This makes it easy to use the website on any device, like a phone, tablet, laptop, or desktop browser.
- Fonts that are the right size and have a hierarchy (see “Limited distractions”)
- Relevant, high-quality text and images that grab the attention of your readers
- The right amount of text and pictures on each page (too much text can overwhelm a visitor, too little text can be equally disengaging)
Web design: what doesn’t work
We’ve talked about what makes a good design. Let’s talk about what it isn’t now.
As a general rule, people who visit your website shouldn’t have to do anything to use it. Everything about using your website should be simple and easy to understand.
Here are several examples: Good web design has clear calls to action, while bad web design has ones that aren’t clear. Web design that uses fonts with high contrast is smart and works well. Web design that uses fonts with low contrast that are hard to read is not good.
Here are a few more things you should avoid:
Images and backgrounds that aren’t interesting. Avoid tiled backgrounds as a general rule. Even though there are a few times when a tiled background might be a good idea, most of the time they are distracting.
Non-responsive design. Your website needs to be mobile-friendly these days.
Links and buttons are not clear. Visitors shouldn’t have to hunt for links and buttons. Instead, they should be able to quickly see which images and pieces of text will take them to new pages or confirm their choices. In the same way, users should be able to easily spot fields that can be filled in.
Stock photos that are boring or not relevant, and filler text that doesn’t say anything useful.
Animation is another tricky part of web design. Since it’s not 1999 anymore, you shouldn’t have a comet tail following the user’s cursor or make them scroll past a row of dancing hamsters to get to your content. But a moving exit pop-up that gets people to come back to your site and make a purchase? Yes.