Last Updated on April 17, 2023 by Tabraiz
When Instagram first debuted in 2010, it appeared to be just like any other social media platform. There are a lot of pet selfies, food photos, and other things on this page. Fast forward to 2020, and Instagram is widely regarded as one of the most effective marketing tools for small businesses, thanks to features like advanced analytics, shoppable Instagram posts, live Stories, and IGTV.
Food is a popular subject on Instagram. Before you start marketing, make sure you know what you want to achieve. Your goal for the food delivery business could be as follows:
- Putting on a show of your various cuisines
- Increasing your company’s visibility
- Boosting brand recognition
According to the latest report, more than 70% of Instagram users take action after seeing a brand’s ads on Instagram, such as visiting a website, downloading an app, or making a purchase. Without a doubt, Instagram is one of the best and most popular image-sharing apps on the market right now, and it’s the ideal social media tool for your food delivery app development company to use because it has the potential to convert prospects into customers. But how do you use Instagram to promote your food delivery service? What do the hacks entail? This is where the information in this guide comes in. Let’s get this party started.
Change to a Food Delivery Business on Instagram
Make sure you have an Instagram business account before you start promoting your business on Instagram. Instagram introduced a new business profile type for businesses in 2019 that has features similar to Google My Business. It means you can include information like your address, hours of operation, phone number, email address, and website or app link in your profile.
- You should fill out all of the information because it will benefit your food delivery business in a number of ways.
- Your followers can click on the CTA button and easily download food service delivery apps, such as the UberEats clone script, to contact you or place an order, in addition to driving traffic to your website.
- You can easily access Insights analytics tools, which show impressions and convection on your posts.
- You can also create and run Instagram ads from a business account.
If you have been using a personal account, a business account will appear more professional than a regular account, so create one as soon as possible.
Hashtags are important, and they should be taken seriously
Instagram marketing is all about using hashtags that are both eye-catching and unique. Find hashtags that are relevant to your brand and convey a beautiful message. Hashtags have become a standard way for users to filter content on social media platforms and find new accounts to follow. Here’s a list of popular food-related hashtags to help you get more followers:
The hashtags listed above are the most popular; however, you can use whatever hashtags best suit your food business. For example, Starbucks, a well-known coffee company, held a contest in which users were asked to customize their cup designs using the hashtag #WhiteCupContest. The campaign was well-received and received a high level of participation. It means that in the food industry, using relevant hashtags is a best practice.
A consistent three to four posts per day is the sweet spot for posting. When it comes to posting content on Instagram, you must be active. It will keep your followers interested in your food business and connected to it. Your feed will stay fresh and updated as a result, and you will have more opportunities to draw attention to your account.
Every day, you can upload photos and short videos to Instagram. In addition, you can use Stories to share recipes and behind-the-scenes information about your food delivery business. When it comes to posting on Instagram, you should be aware of the best times to do so. Buffer, Sprout Social, HootSuite, and Zoho Social are just a few of the tools that can help you fine-tune your content delivery strategy while also allowing you to keep track of your followers’ activity.
Share delectable photos of your signature dishes
A thousand words are worth a thousand pictures and a million words are worth a million videos.
Instagram is all about posting pictures and images that catch people’s attention and make them want to buy something. Instagram is the most visually appealing social media platform, allowing users to share high-quality photos with modern filters.
It would be advantageous for a food delivery service because visual content attracts more customers and has a longer-lasting impact on followers than textual content. Make sure your Instagram feed is full of beautiful, appetizing photos that will easily drive sales and revenue.
There are numerous ways to promote your products and services on Instagram, but you should develop a strategy that includes specific KPIs (key performance indicators). Here is a list of bonus tips and strategies you can use to get a head start on your food delivery business.
Deliver high-quality content to ensure your feed is visually appealing
Keep your profile layout consistent by using similar filters, selecting an appropriate theme, and using similar filters.
- Use hashtags that your competitors use to track your progress.
- For better results, start with ads.
- Remember to include CTAs.
- Post content on a regular basis. The more you use your account, the more it will appear on the Explore page.
Also Read – How much does it cost to develop a food delivery app?
Getting More Instagram Followers Doesn’t Happen Overnight
Instagram has become extremely volatile in recent years; the tips and strategies listed above are just a few examples of how you can use it to advance your social media marketing. The tips above will help you manage your food delivery business’s Instagram profile and give you another opportunity to build a strong online presence.