Last Updated on March 17, 2024 by Saira Farman
When designing packaging, many components are needed to make a product effective. So the need to put a lot of thinking about the design is vital.
From studying trends in your area’s packaging to creating your brand’s strategies, there are a lot of factors to consider before you begin production. When choosing a packaging design, Let’s take a look at the most important aspects to keep in mind.
Branding and Packaging
At the start, it is important to know the product you’re offering and the way it fits in your branding. In addition, you require a solid strategy for branding. This is vital for packaging and can harm your brand image if it is not properly planned. Based upon the type of product you’re packaging and other lines of products, are your company strategy’s branding guidelines something you need to follow, or should the product be advertised as a separate brand?
Corporate Branding Strategies
Examples that corporate branding tactics are Dell, HP, and Intel. These large brands are acknowledged and respected for their products. But, their products aren’t as focused on their business.
Sell products within this category, and your company is recognized as a national brand. Focusing your strategy on your company’s logo and corporate branding may be the most efficient.
However, this is not the situation if the product you’re packaging is different from the other products you sell or if your brand has an image of negativity in the eyes of the public.
If you’re a producer of multiple consumer products or products that are not sold in stores choosing the right branding strategy for your products could be the most effective way to create your packaging.
Unilever and Bristol Myers Squibb are branded with more recognition that differentiates their goods using branding strategies. These brands are known for their large share of their products across diverse categories for consumer goods such as fitness and health and personal healthcare.
However, they promote their products by using a distinct brand strategy that allows them to distinguish themselves from their competitors and be more flexible in emphasizing the unique features of their products instead of a public image of their brand.
If you are looking to be flexible in your branding strategy so that you can be focused exclusively on your products, create your product packaging to reflect this, and make sure that the logo is kept away from the focus.
Production and Turnaround Time
One area frequently neglected but vital to the idea of packaging involves the production process. There could be a notion that you shouldn’t trust until it comes at you like a bunch of bricks.
Think about the time it takes to create the product in addition to the complexity of packaging. Please consider the time it will take to package the product in bulk or by sending it in individual boxes. Consider the type of packaging you’d like to employ and the speed at which your team can finish the job using the options available.
Talk about production and time with your packaging company. If they understand your existing or planned production line and your business, they will assist you in planning your business. They could arrange regular check-ins or even repeat stock orders.
Create Packaging Similar to the Product
Your product is viewed as a star in this instance, and the box it’s in is the most effective Wingman. Look at the item you’re packing while searching for ideas. Utilize the product’s texture, colors, and intended usage to create packaging that authentically reflects the product.
Easy-to-Use Packaging
What do you feel like when you get something in the sealed packaging which requires scissors to cut open? Consider practicality when designing your packaging! Your customers will be happy with it.
Be cautious not to go overboard, making packaging completely difficult to use. Customers will be grateful for your efforts. Sometimes, the wrong or too distinctive design could affect your sales.
This is also useful in cases of expanding your product line or when demand grows, and you have to alter the way you manufacture. Create your product to be forward-looking to ensure that the transition to automation or similar equipment is easy.
Product Protection
You are a valuable product to market on the shelves and customers. Suppose your merchandise is delicate as well as heavy to carry. In that case, you could be required to examine how thick the material you protect your product is to ensure its safety and longevity when handling it.
There are numerous types of industrial packaging which offer various types of protection. For instance, protection against the static of electronic devices is vital to reduce the chance of injury. Be sure to look at your security fraud. Your product must last for a long time up to the point of no return and be the item you would like to offer the customer. So, ensure that you safeguard it with care.
Attract Your Customers
Consider your ideal customer. It is crucial to ensure that your products are readily available in the shop or on the shelves and are seen by the people who are most interested in the product. Please consider the product and the person who could benefit from it.
Models with more sharpness may target a product targeted toward men. A feminine product must be displayed with soft characteristics in a curving and less rigid fashion. Be sure the design is in tune with your customers’ tastes, and you’ll be well on the way to a successful design.
Create Packaging Experience
Your packaging must leave an impression on those who purchase from your company. Using a hint of mental clarity, one way to accomplish this is to choose an appealing design. No, literally. If someone stares at you but isn’t looking directly into your eyes, do you look at them as if you felt that way? Incorporate people into your design and subconsciously catch the attention of your customers.
Another option is to ensure your marketing strategy matches the packaging for your product. A well-known marketing plan using the same design messages, images, and text could aid the customer in remembering your brand name or product.
